The telecoms industry has become more open in recent years and we’ve seen an explosion in small firms reselling telecom products. This is great, as the VoIP market continues to show strong growth for coming years. It does however mean that it’s become a fairly competitive marketplace, so the reseller must do everything in their power to offer plenty of value to their customers.
This can be done in a myriad of ways. If you’re a broadband provider for example, you can bundle in home VoIP for your residential customers to offer reduced rate calls. Or you can augment profits by branching out into call shop and internet cafÃ© solutions — or both. There’s lots to be had in the world of business too, as more and more companies wake up to the cost saving benefits of IP telephony.
The Mobile Revolution
One of the biggest technological changes we’ve seen in the past decade has been the smartphone revolution. For many of us, being without our cell phone is akin to losing a limb. Where once we carried wallets on us at all times, now it’s our smartphones. We use them to organize our days, carry out work, keep in contact with friends and family and much more.
Indeed, more people in the world now have access to a smartphone than have access to a toothbrush, according to Google.
This means that when it comes to opportunity, there’s still some to be found in the smartphone industry. For the telecoms reseller, that opportunity exists in the form of mobile calling apps, which allow the user to make calls using VoIP and take advantage of lower cost calls.
Customized Calling App
For the reseller, ideally you should have an app that allows you to brand it with your business assets. This allows you to cement the idea that the customer should come to you for all of their telephony needs.
Calling apps can make VoIP calls in three ways:
- Minutes — uses the local cellular call to access the supplier network where users have unlimited minutes on their calling plan.
- Data — where there’s a good data signal, the mobile operators network can be used to access the supplier network and is ideal for users that have unlimited data plans.
- Wireless — uses a Wi-Fi connection to access the supplier network and is ideal for areas in which data and cell coverage is patchy.
Once the supplier network is accessed, the customer can then take advantage of lower cost calls.
Resellers can offer customers a branded calling app that allows them to access low cost international and long distance calls. This not only helps to boost brand recognition and trust, but also works to provide the reseller with further monthly, ongoing revenues.