Starting a business is a costly affair and in the beginning, it’s wise for startups to find ways to reduce costs wherever possible. The cloud and mobility have conspired in recent years to make this somewhat easier, thanks to improved flexibility, scalability and a move into monthly (rather than up-front, or annual) billing models.
For the startup, this has meant that there are now more technological options available than ever before, meaning that it’s now possible to work on a more level playing field and access technology and software previously only affordable for large enterprises.
Telephony too has changed in recent years. VoIP has been around for a while, but in recent years has seen significant improvements in both quality and accessibility. Now, many startups are turning to SIP trunking and IP telephony rather than install a traditional, PBX system.
Why Choose SIP Trunking
SIP trunking provides a connection to the public telephone exchange using IP. It offers several advantages over a traditional business PBX system, with one of the more popular being the significant cost savings that it can afford an organization.
Not only is SIP trunking simple to deploy — needing little in terms of onsite installation — it’s also simple to maintain. Traditional systems require capital expenditure before they even arrive at the business premises. IP telephony however tends to use a monthly payment model and lines are deployed using software — often from a simple user interface.
For startups, this is ideal, as it allows for a fully functional business telephony system to be installed without a large investment.
Scalability and Flexibility
IP telephony not only requires little in the way of installation and ongoing maintenance, but is also incredibly flexible and highly scalable. Using the user interface, new users can be added quickly and with little fuss. If less telephone lines are needed, they can easily be removed too. This means that you only ever pay for what you use and don’t waste money on unnecessary lines.
Should your startup be lucky enough to experience early high growth, the system can be easily scaled up to suit your needs and further features can be accommodated. For example, a popular choice, especially for call centers, is unified communications, a solution in which voice and data messaging is pulled together for more effective communication management.
Telephony on the Go
SIP trunking and IP telephony can also be easily routed to mobile devices and satellite offices to accommodate field and remote workers. As a startup, it’s likely that your field staff will be out selling, so the ability to have their work number routed to their mobile device can mean that they never miss out on a sale.
Remote working continues to rise too and for startups, teleworkers are often used in order to further cut costs. Using IP telephony, these employees and partners can work as if they are in the office, with a specific number for incoming calls, conferencing, voicemail and more.
SIP trunking is ideal for the modern startup. Traditional systems are costly and inflexible when compared to IP solutions. As such, the startup can slash communications costs in the first instance and concentrate instead on the essential things, like making those all-important first sales.