How many ways can your target audience reach and engage with your brand?
You might think the phone is the portal to your business, but this is 2019, and potential customers are engaging with their favorite brands in more interesting and creative ways than ever before. If you don’t want to be missing out on a ton of potential business from avenues you may not have even considered, then you need to be giving people as many options as possible for reaching out to you and your business.
There’s no such thing as too many options when it comes to communication.
This is a big one in 2019. Almost half of the world’s population are using one or more social media platforms, and 64% of online shoppers say that social media helps them when making a purchase decision.
However, it’s not a simple case of logging onto Facebook or sending a few tweets – social media marketing takes a well thought out strategy. You need to identify which platforms are the best fit for your brand (Instagram for fashion, for example) and engage with your audience where they are. 77% of Twitter users appreciate it when a brand responds to them on social media, so get out there and start growing those conversations and relationships.
Social media also comes with a host of instant messaging options which make it easy for your audience to communicate with you.
The old workhorse of business communication, email, is still incredibly relevant. Businesses sent 269 billion emails last year, and that number is set to grow to 319 billion by 2021. One of the best things about email is it has an ROI of 122%, which is over four times higher than all other marketing channels, including social media.
The key with email communication is to make it personal. Nobody likes to feel they are getting a generic response, so make sure you make your customers know you are talking directly to them.
The trusty old phone still has its place in modern business. However, if you really want to get the most out of your voice-to-voice communications, you would be well served by switching to a cloud-based VoIP solution.
With a service such as this, you don’t need a lot of physical infrastructure, and you can be working and taking calls from anywhere you have access to a computer or smartphone with an internet connection. You can call anywhere in the world as much as you like for a single low monthly charge, and save up to 70% on your current telephony budget.
Conference calling helps you stay in touch with partners and clients all over the world and cuts down on the number of expensive business trips your staff need to take, along with a host of other enterprise grade features.
If you’re ready to open a whole new world of communication options for your business, then net2phone can help you with a powerful could-hosted VoIP solution.
Please get in touch today for more information.